The Sales Pitch

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

Features

OpenX Enterprise Advertising server: Simple ad inventory and operations, Manage campaigns, Target by content/audience/geography/behaviour or technographic, Secure advertiser login, Served from your own domain, Access to OpenX marketplace

OpenX Market Advertising marketplace: access ad supply space, target audience csegments, real-time bidding

OpenX Lift: holisitic view of non-guaranteed invenetory and all peotential buyers.

Revenue Intelligence, content optimization.

Customers

Realtor.com, Patient Conversation Media Inc., Groupon, Running Network, Breaking Media, Lycos, EyeCue Digital, Recrue Media, Chacha

Tech Information
Service Name
OpenX
Parent Company
OpenX
Website
No. of Staff maintaining this service (estimated)
Medium (100-499 people)
Compliance
US-EU Safe Harbor Framework, US-Swiss Safe Harbor
Major Outages
February 2013, May 2012
Service-level
99.75%
Support
Telephone, Online, Email, Community
Mobile Devices
Yes, Android App, iPhone App, iPad App
Head Office
USA