The Sales Pitch

Pardot, an ExactTarget company, is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Plans are priced affordably for the SMB market.

Features

Real-time Sales Alerts, Prospect Tracking and Analytics, Data.com Connector, CRM Integrations, Automation, Lead Nurturing and Drip Marketing, Smart Lead Capture Forms, Lead Scoring and Grading, Lead Segmentation, Social Profile Lookups, Easy Cross-Platform Posting, Post Scheduling, Social Tracking, Landing Page Builder,Multivariate and A/B Testing, Progressive Profiling, Search Campaigns, Email Builder, Automated Email Marketing, Personalized Messaging, Email Plugins, SPAM Analysis and Optimized Deliverability, Closed-Loop Reporting, Lifecycle Reporting, Google Analytics Connector, Advanced Email Reporting, Paid Search Reporting

Customers

Wistia, Epicom, RedTail Solutions, 2Checkout, Journyx, IRT Surveys, IAG, Omnipress, Demand Metric, AchieveIt, DataSync, Arketi

Tech Information
Service Name
Pardot
Parent Company
ExactTarget
No. of Staff maintaining this service (estimated)
Medium (100-499 people)
Compliance
U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework, SSAE 16
Support
Telephone, Online, Email, Community
Mobile Devices
iPhone App
Head Office
USA