Silverpop Engage Marketing Automation by Inspector Jones

Listed in: Marketing Suites

Silverpop Engage Marketing Automation Screenshot

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The Sales Pitch

Engage Marketing Automation offers sophisticated marketing automation product capabilities that leverage behaviors, maximize campaign effectiveness and drive revenue. With the Engage Marketing Automation product you can:

Increase the quantity of leads entering your pipeline and nurture leads until sales ready
Easily build multi-track drip campaigns driven by prospect behavior
Execute consistent, relevant communications and follow-ups to keep your prospects engaged
Use multiple scoring models to score based on behavior and demographics
Route sales-ready leads directly to sales, and determine which still need further nurturing from marketing
Prove marketing ROI by measuring the impact of campaigns

Features

Visual Campaign Tool, Drag-and-drop Program builder, Decision Diamond Logic, Send Time Optimization for Programs, Lead Routes - Program Action, Lead Step - Tele-sales, Lead Step - Direct Mail, Centralized Scoring, Multiple Scoring Models, Contact Insight, Query, Revenue Reporting, Programs Reporting

Customers

5,000 brands

Houston Chronicle, CARFAX, EDGR, Corinthia, apexhub, PeterGlenn, RSPCA, APH, Mazda

Tech Information

Service Name

Engage Marketing Automation

Parent Company

Silverpop

Website

Silverpop Engage Marketing Automation Website

No. of Staff maintaining this service (estimated)

Medium (100-499 people)