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Mixpanel

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Inspector Jones Review of Mixpanel

December, 2013

Follow this review to be notified as soon as it is ready. We are planning a full review of Mixpanel in the next few months. It will contain our recommendations for business, and more detail about security, architecture, features, and risks.

Our parent company, Sentinus, provides consulting, expert advice and comparisons of Mixpanel and its competitors.

To compare Mixpanel with other alternatives, see all listed vendors for: Customer, Web.

Vendor’s Description

Any question you can ask about your data, Mixpanel can answer.
For years, companies have pushed page views as a primary measure of success. Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Mixpanel lets you measure what customers do in your app by reporting actions, not page views.

See where you lose customers with funnels.
Increase conversions by identifying where you lose customers in any process, and run experiments to fix issues that you discover.

Don’t ask if customers value your app, prove they value it with Retention.
If customers find an app valuable, they will keep using it. That’s retention. Retention reports visualize how often your customers return and engage with your application. You can use this data to track and measure if the changes you make to your app increase customer retention.

Your customers are everywhere. Engage with them anywhere.
Take action on the surprising things you learn using Mixpanel. Now, you can automatically send notifications to your customers on mobile & web.

Features

Visual queries (instead of SQL), Detailed analytics, Funnels to measure customers through a series of events, Retention and cohort reports, Targeting based on user profiles, Send messages directly to users, Notify customers on mobile and web,

Major Customers

KHAN Academy, hipmunk, match.com, taskrabbit, airbub, jawbone

Technical Specifications

Service Name

Mixpanel

Parent Company

Mixpanel, Inc.

No. of Staff maintaining this service (estimated)

Tiny (10-24 people)

Support

Online, Email

Mobile Devices

Yes, Android App, iPhone App

Head Office

USA

Update Vendor Details

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Testimonials

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ABOUT INSPECTOR JONES

Inspector Jones makes it easy to find the right enterprise software. Inspector Jones gives you 100% independent reviews written by seasoned IT experts, so that you can build a shortlist of the right business software and services.

EVALUATION CRITERIA

Inspector Jones conducts serious of cloud and managed services, across 15 different criteria. We review features, flexibility, partners/assistance, support, service-levels, size, track-record, architecture, security measures, independent audit/certification, vendor health, compatibility, community engagement, use of 3rd parties and data ownership.

GRADE A

Leading product or service. Highly recommended.

GRADE B

Enterprise-grade. Recommended.

GRADE C

Competitive, business-strength solution.

GRADE D

Suitable for many applications, but consider your risks.

GRADE F

Not recommended.