Review of Volusion

September, 2013

Rating: 5/5

Volusion is one of the best solutions on the market for ecommerce. We’re impressed by the quality, features and strength of the Volusion product.

Volusion is a fully-featured ecommerce service, to help businesses of all sizes sell online. It includes features to manage your orders, customers, inventory, marketing, online store (and its design), as well as full reporting and dashboards.

Before you use Volusion, here are the key things you need to know.

ecommerce pricing
Volusion is one of the best-value ecommerce solutions across-the-board

First, pricing. Volusion is one of the best-value products across the board, and particularly for businesses running larger stores. Across all of the configurations we tested, which we benchmarked against different store sizes and feature-levels, Volusion was in the top 2 best prices. Pricing ranges from $15-$195/month, depending on the number of products listed, data transfer, and advanced features. Volusion doesn’t charge transaction fees.

Volusion Theme Store
The Volusion Theme Store has hundreds of themes for sale

Second, the customer experience in an online store is heavily dependent upon the themes that you apply. Volusion has over 300 themes, with an excellent range and industry-leading design. While some of these are free, others are a one-off cost between $50 and $895. We found the average cost in the Volusion template store to be higher than some competitors. Once you’ve installed a theme, you are able to customise all of the theme files directly, to ensure your store is exactly as you want it.

Third, the payments processing support in Volusion is very good. Volusion has its own pre-configured payment gateway, which is well-integrated into the store, and a great one-page-checkout process. We think this is more user-friendly than the PayPal option which most other ecommerce packages provide. Of course, you can select froma large number of different payment gateways, PayPal, or other (offline) payment methods. Volusion also supports recurring orders / recurring billing.

Volusion provides a point-of-sale (POS) solution
Volusion provides a point-of-sale (POS) solution

Fourth, we really like the fact that Volusion goes the ‘extra mile’ beyond some of its competitors. When using Volusion for the first time, it comes pre-filled with sample data so you can quickly understand how the store works (rather than starting from scratch). Volusion provide a really nice on-page-editing feature, where you can use the store as a customer would see it, and then make changes to your product information directly (rather than using the administration tools). They provide a basic point-of-sale (POS) solution, so that you can also use Volusion to sell the same goods in your bricks-and-mortar store.

Fifth, the advanced features in Volusion are great - and well beyond most of their competition. It includes a full Customer Relationship Management (CRM) solution to help you track interactions with customers. Volusion also helps manage your supply chain, vendors and drop-shipping, and allows you to configure multiple warehouses shipping from different locations.

Sell on Facebook with Volusion
Sell on Facebook with Volusion

Finally, Volusion comes with a broad suite of tools to promote your store and increase sales. Like most ecommerce solutions, Volusion includes abandoned cart recovery functionality - helping you track down customers who are near making purchases. There are also comprehensive search engine optimisation (SEO) features to help customers find your products through google and other search engines. Volusion includes integration with facebook and twitter for both selling and marketing your products using those platforms. Finally, we’re particularly impressed at Volusion’s affiliate marketing features, which you’ll have trouble finding elsewhere.

We highly recommend Volusion for businesses wanting to sell their products onlie, and it’s a good choice with advanced features. If you expect significant growth in your online business, Volusion is a good choice. For smaller businesses, you might also be interested in Shopify.

The Sales Pitch

Open a successful online store: - All-in-one ecommerce solution - Sell your products across the web - Average 3x more online sales

Volusion gives you everything you need to create a successful ecommerce website. Whether you’re looking to start an online business or are already actively selling online, Volusion provides you with powerful and easy-to-use ecommerce software. You’ll receive the ultimate set of business tools, including a search engine friendly website, access to free ecommerce templates, reliable hosting, effective ecommerce marketing tools and much more. Over 40,000 customers, such as Deloitte, Nalgene, US Open and 3M trust Volusion to power their ecommerce store, leveraging a full suite of customer support offerings, including free 24x7 assistance via phone, email and live chat. In addition to its award-winning shopping cart software, Volusion provides a wide range of ecommerce design and marketing services to further grow your business. See why Volusion is the best ecommerce software solution with a free 14 day trial.


Free ready-to-use templates, vZoom to showcase products, unlimited product options, product comparison, soft add to cart, integrated one-page checkout, SmartMatch tracks inventory/stock status, unlimited product photos, deal of the day, search engine optimisation, sell on Amazon, sell on eBay, create coupons and discounts, post customer reviews, send emails and newsletters, wishlists, sell products on Facebook, post directly to Twitter and Facebook, manage YouTube videos, like/tweet/pin, mobile optimised store, customer relationship management (CRM) tool, inventory monitoring and management, advanced collection and order processing features, real-time reporting, PCI compliance, Volusion CDN powered by Akami, control access to administration, 99.9% uptime guarantee


Deloitte, Nalgene, US Open, 3M,, Intel

Tech Information
Service Name
Parent Company
Volusion, Inc.
No. of Staff maintaining this service (estimated)
Medium (100-499 people)
Major Outages
None known
Telephone, Online, Email, Community, 24x7
Mobile Devices
Head Office